Hingis, a former No.1 in singles and doubles and a multiple Grand Slam champion in singles, doubles and mixed, was inducted into the Hall Of Fame in 2013, and in her new role will play an active part to preserve and promote the history of tennis, and educate and engage the global tennis community.
"The International Tennis Hall Of Fame is a special place. When you walk through the museum, it's awe-inspiring to see the great champions and memorable moments our sport has delivered," she said.
"I was honored, humbled and inspired during the time I spent there for my induction. That said, I know there are many tennis fans who may not be able to make the trip to Newport, and so I'm thrilled to work with the Hall Of Fame to bring their mission and message out to fans around the world in a new way."
Hingis is one of 243 people from 21 nations who have received the highest honor in the sport of tennis - induction into the Hall Of Fame. Hingis' career has only gotten more legendary since then - earlier this year she picked up her 16th major title in the Australian Open mixed doubles (with Leander Paes).
As their first Global Ambassador, Hingis will take part in promotional activities at tennis events around the world on behalf of the Hall Of Fame in the year ahead. Hingis will participate in events in China, as well as in Singapore during the BNP Paribas WTA Finals Singapore presented by SC Global.
She will also make a trip to Newport, Rhode Island in July to visit the Hall of Fame and tour the Hall Of Fame's new museum, which opened in May after a complete renovation. "I'm really looking forward to touring the new museum this summer," Hingis said of her upcoming trip. "I've heard great reviews and from the photos, it looks like a complete transformation and a lot of interesting exhibits to explore."
Hingis, along with additional Hall Of Famers, will also be featured in a new brand campaign, which is focused on showcasing the history of tennis through the inspiring life stories of the Hall Of Famers. The campaign will run in digital, print and social media in the year ahead. The first print ads featuring Hingis began running this month and the campaign will continue to be built out in the coming months.
"Martina is a tremendous ambassador for our sport in so many ways," Todd Martin, the CEO of the International Tennis Hall Of Fame, said. "She has achieved success at the highest level and has been part of great moments in the sport's history. She is highly engaged with tennis fans worldwide. Through our museum and programs, the Hall Of Fame works every day to preserve and promote our sport's inspiring history. We are excited to have Martina take on this new role to help bring that work out into the global tennis community through her participation in special events and our outreach programs."
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