Roger Federer is Barilla's new Global Brand Ambassador

The Barilla Group has reached a long-term agreement with Roger Federer, considered one of the greatest tennis players of all time, for the promotion of its pasta and sauces products around the world.

Throughout his long and brilliant career, Federer has won numerous titles and achieved many records: he holds the record for number of weeks as the world’s no. 1 tennis player (302) and he has won 91 singles titles, including a record 18 Grand Slam titles. He has also won two Olympic medals. So far in 2017, he has already won three singles titles, including the Australian Open in January

"For years it has been my dream that Roger could join Barilla in the fascinating mission of helping people eat better, in favor of their health and the sustainability of the Planet," said Vice Chairman Luca Barilla. "Now this dream has come true."

Sport is energy, drive, commitment. Pasta is not just an essential food for athletes: it is an indispensable source of carbohydrates for everyone. At the heart of the Mediterranean diet, pasta tastes good and is good for people's health and for the health of the Planet.

For Luca Barilla “Roger is an extraordinary person and athlete who, during his long career, has demonstrated principles and a conduct that have enabled him to conquer the hearts of millions of people in the world. We are confident that his values and global star power, coupled with our history and our way of doing business, will be of great help in bringing Barilla even further into its mission."

“Barilla pasta and sauces provide the energy that I need to succeed on the tennis court and enjoy my family’s favorite activities. Pasta has been part of my daily diet for so many years that this partnership is a natural. I am excited to be joining forces with Barilla. They are the best in the business,” said Roger Federer.

Starting with its sponsorship of football team AS Roma, which won the Serie A title in the 1982-83 season, the Barilla Group has often worked with leading figures from the world of sport. From Alberto Tomba in skiing, to tennis players Steffi Graf and Stefan Edberg; from Francesco Moser in cycling, to the more recent partnerships with Alex Zanardi, Federica Pellegrini, Ricardo Kakà, Stephan El Shaarawy, Thomas Müller and Mikaela Shiffrin.

 
Since 2015, Barilla has also been the main sponsor of the Italian national basketball teams.

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