Bringing together the most famous A listers in Hollywood and putting them in a commercial of sorts. Here are a few of my favourites:
The Holly Hunter one is my absolute favourite purely for the geek factor;).
As for how effective these will be, nobody knows. But personally I'm hoping it helps to penetrate the brains of all those Executives and CEO's making them realize just how important writers really are.
For all those wondering how they can help (as fans) here are a couple of ways: