Friday, October 28, 2011

Roger Federer "Fed Express" becomes reality!








menstennisforums.com


Sixteen-time Grand Slam champion Roger Federer, brand ambassador for National Suisse, officially named the Nationale Suisse locomotive at Basel’s freight terminal at midday on Friday. 

The locomotive bears Federer’s name and image and over the coming years will be used on a regular basis for domestic passenger services.

"I have never named a locomotive before, let alone one bearing my own name," said Federer, who is in his hometown to play next week’s Swiss Indoors Basel, where he will compete against Novak Djokovic and Andy Murray in an attempt to win the title for the fifth time.

Jeannine Pilloud, Head of the Passenger Division at SBB, said, "Our passengers are world champions in rail travel. Now they can look forward to meeting Roger Federer, the best tennis player of all time, on all inter-city routes."

For every kilometre travelled by the locomotive, Nationale Suisse will make a contribution to the Roger Federer Foundation, which supports projects to benefit children in Ethiopia, Tanzania, Zambia, Malawi, Zimbabwe and South Africa. The programmes on the African continent focus on the improvement of the quality of early learning and basic education.

atpworldtour.com

The Roger Federer brand truly is unstoppable.  Nice!.

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