What's better than Roger Federer?, why Roger and chocolate of course =).
I knew it was only a matter of time before the Swiss maestro got together with a product that is very famous in his home country.
Roger Federer and Lindt & Sprüngli, a premium chocolate manufacturer in Switzerland, announced a long term deal where Federer will serve as the global brand ambassador of its brand Lindt chocolates.
Lindt & Sprüngli expressed its happiness in partnering with the 15-time major tournament champion.It confirmed that the contract details will be kept confidential. In the past 160 years, Lindt & Sprüngli has never associated its products with any celebrity.
Association with Federer is sure to establish global presence of this premium brand chocolates in key market segments.
Federer with his practical approach and pleasant disposition fits well as a global ambassador for Lindt & Sprüngli. Lindt & Sprüngli claims it to be a perfect match of No. 1 chocolate and No. 1 tennis star as Federer and Lindt both stand for ‘Swissness,’ ‘Premiumness,’ ‘Quality’ and ‘Passion.’
I will have a piece of that!.Source: tennisgrandstand.com
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